I shared my story of my mower expedition on my personal Facebook page, and the comments exploded.
My feed was initially filled with women sharing their experience at that not so supa shop (my experience was sadly typical).
The feed then morphed into person after person sharing their tips about their mowers and what they liked and disliked. There were links to superb tiny mowing shops with terrible online presences that did not show what they did or how amazing they were, as well as links to alternative mowers to consider.
I never realised before, but people are super engaged with their mowers.
My friends are an extremely eclectic mix of all age groups and demographics. Every one of them had a strong opinion about what mowers were best.
As my friend Sharon said, “It’s a funny thing – I hate cars and any other engine related pursuit, but I love my four-stroke, self-propelled, key start lawnmower
People felt so strongly about their mowers that they also direct messaged me and even called me with more information about their mowers.
After being sent unsolicited videos of my friends using their mowers and a mountain of information, coupled with personal testimonials, I ended up checking out a mower that I hadn’t even considered in my first round of research.
I found a stockist near me (thankfully not a supastore but a Trade Store instead), and popped over to check it out in person.
The customer service from Trade Tools was first class from the first call to check if it was in stock, through to the instore experience. The salespeople were friendly, more than happy to share information and education, and treated me like a normal human being and not a silly, brainless woman.
They got the sale, and my new 52cm 56V battery-powered, self-propelled Ego mower
gleefully came home in the back of the car.
I was unboxing my new mower in my driveway when the first person arrived to check it out. My pruning guy was almost more excited than I was with the mower, helping to pull it out of the box and assemble it. He couldn’t wait to get it started and take it for a test run!
After driving the shiny new mower, he stood there staring at it the same way that a pre-schooler does when their best friend has an ice-cream, and they don’t. The wanting was palpable. “You’ve done real good Missus
,” was his comment.
Then my kids had a go, including the one who had never mown before. They both declared it a hit and then started to niggle at each other over who would get to mow next.
As I was mowing the front median strip, three of my neighbours pulled over in their cars as they were driving past, just so they could try the new mower out. Mowers have replaced new cars as the talking point of neighbourhoods.
Finally, my wonderful next-door neighbour and his son came over to test out the mower, with their son carefully taking down the details of where to buy it in case he could convince his dad to get a new mower.
Mowers definitely bring out the passion in people!